Zefi.ai positions customer lifetime value as main benefit of its AI customer data platform

ETEU Tech JournalNewsroomUpdated 1 source

Zefi.ai, a company offering an artificial intelligence platform for coordinating customer data, says the main benefit it delivers to clients is customer lifetime value, according to a report by El Referente 1. The report describes the product as a platform that brings together feedback that businesses gather from their customers across many different channels 1.

The source sets out the problem the platform addresses. Companies collect customer opinions through numerous touchpoints, including customer service tickets, reviews, surveys, calls, app stores and CRM systems 1. According to the article, most of this information is unstructured and scattered across different sources 1. The excerpt available does not give figures, customer names, pricing, funding details or dates, and it does not explain in full how the platform measures or improves customer lifetime value 1.

The excerpt does not address the European market, so any wider implications for EU businesses cannot be drawn from it. What it does show is that firms handling customer feedback from many channels face a common difficulty in making sense of unstructured data, and that Zefi.ai is pitching AI-based coordination of that data as a route to higher customer lifetime value 1. Further details on the product, its customers and its availability were not included in the source text provided, so readers will need to wait for fuller information from the company or the original article 1.

Sources

  1. 1El Referenteelreferente.esZefi.ai says customer lifetime value is its main benefit to clients
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